"Can I help you" is no longer effective in retail. "Can I help you" is no longer effective in retail. Graham Hawkes / Tuesday, December 13, 2016 0 1954 Article rating: No rating If you want to sell something in retail, you need to be different. Can I help you is a commonly over used phrase that simply does not work Read more
Customer satisfaction - Find out what your customer really wants Customer satisfaction - Find out what your customer really wants Graham Hawkes / Friday, November 4, 2016 0 2109 Article rating: No rating Sometimes the obvious answer to a customer enquiry is "No." But if you ask for the why, you may find that you can indeed create customer satisfaction when it didn't at first seem possible. Read more
Standing by your customer never fails Standing by your customer never fails Graham Hawkes / Wednesday, October 5, 2016 0 1902 Article rating: No rating Another one of those 'if it's not right - fix it!' stories. How to save yourself bad press. Read more
A sales technique to whet your customers' appetite A sales technique to whet your customers' appetite Graham Hawkes / Thursday, August 11, 2016 0 1806 Article rating: No rating Everyone likes to eat - so why not give your customers something to snack on while they look around - even if you are not in the food business? Read more
Hosting a network event? Here's how to make them remember you Hosting a network event? Here's how to make them remember you Graham Hawkes / Wednesday, June 29, 2016 0 2006 Article rating: No rating You need more than a good presentation when you host an event to promote your business. They all need something to remember you by. Read more
Dare to be different and be remembered by your market Dare to be different and be remembered by your market Graham Hawkes / Thursday, June 2, 2016 0 1858 Article rating: No rating Sometimes the obvious thing to do is the same thing that everybody else is doing Read more
In retail, often you only get one chance In retail, often you only get one chance Graham Hawkes / Wednesday, June 1, 2016 0 1825 Article rating: No rating You just never know when the person in your store is in for the long haul Read more
If you like cream horns, you need to read this article! If you like cream horns, you need to read this article! Graham Hawkes / Saturday, April 9, 2016 0 2368 Article rating: No rating If your signage is right, and you follow it up with more than you promise, you will keep you customers flocking through the door. Read more
A very unhelpful retailer and an outstanding manufacturer A very unhelpful retailer and an outstanding manufacturer Graham Hawkes / Thursday, March 3, 2016 0 1855 Article rating: No rating When something breaks down outside its warranty period, there is a remedy - but is it obvious? Read more
A simple lesson in listening to your customers'needs A simple lesson in listening to your customers'needs Graham Hawkes / Thursday, January 21, 2016 0 1940 Article rating: No rating If you don't listen to what your customer really wants, you may not only lose that sale, but many more in the future. Read more