Follow up! Follow up! Follow up! Follow up! Follow up! Follow up! Three different cases. Which one reminds you of your business? Graham Hawkes / Wednesday, May 27, 2020 0 1573 Article rating: No rating I'll bet you've been on the receiving end many times of making an enquiry on the web, or by telephone, and not hearing anything back. Don't be one of those businesses. When you receive an enquiry, that's the signal for starting a courtship, to woo your prospect to death, or until it becomes obvious that the lead is a dead end. Read more
On the hunt for prospects? Here's a checklist - part 3 On the hunt for prospects? Here's a checklist - part 3 Graham Hawkes / Wednesday, September 19, 2018 0 1548 Article rating: No rating Prospects are not normally going to walk through the door looking for you Read more
Do your personal preferences cloud your judgement? Do your personal preferences cloud your judgement? Graham Hawkes / Friday, December 8, 2017 0 1489 Article rating: No rating A lot of good ideas are shelved because the business owner doesn't personally like them - but most of the time that owner is not the target market. Learn to think like they do. Read more
Tell me what's in it for me! Tell me what's in it for me! Graham Hawkes / Tuesday, October 10, 2017 0 1761 Article rating: No rating Tell your market up front why they should buy from you. Your logo will not do that. Read more
Seven ways to raise the profile of your business Seven ways to raise the profile of your business Graham Hawkes / Tuesday, October 10, 2017 0 1676 Article rating: No rating Some marketing strategies don't take too much time or cost to implement. This article, inspired by marketing whizz Winston Marsh sets out seven things you can do right now to raise the profile of your business Read more
Target your market Target your market Graham Hawkes / Wednesday, March 15, 2017 0 1754 Article rating: No rating In the words of marketing guru Winston Marsh, "Most people in business aim at nothing and hit it with amazing accuracy" Read more