Your Industry News 

"Can I help you" is no longer effective in retail.

Here’s a fresh approach on the “Can I help you?” routine that you get in retail shops and which scares 90% of the customers away. A few years ago, while we were browsing the Spice Bazaar in Istanbul, there were many variations on that theme, but one of my favourites went like this.


Me (to stall holder): How are you?
Stall holder: It depends on you, sir.
Me:    Why does it depend on me?
Stall holder:   Because if you buy something I am happy. If you don’t buy something, I am still sad.


What a fantastic and likeable way to ask somebody to come into your store. Another approach went like this:


Stall holder:    What are you doing?
Me:   I’m just having a look.
Stall holder:  How can you make me happy by just looking. Come in and buy something.


These and many other approaches I am sure ended up in creating a sale from somebody who was just browsing. Definitely an opportunity for a sale created from nothing.  So if you are a retailer, what variation can you put into the “Can I help you?” routine because those words just do not work.


Post a Comment

  • It pays not to prejudge your customers' reactions

    The curse of assumption - assuming that you know how your customer will react - can kill off many opportunities
  • Got something unique? Use it!

    When you have something to offer your customers that nobody else has, make the most of it.
  • Make it fun!

    People of all ages love a laugh. So if your place is a happy place they will keep coming back
  • The Queen of Desserts

    A great example of how to exploit a successful product