The curse of assumption - assuming that you know how your customer will react - can kill off many opportunities
When you have something to offer your customers that nobody else has, make the most of it.
People of all ages love a laugh. So if your place is a happy place they will keep coming back
A great example of how to exploit a successful product
An in store promotion and some "on to it" trade show exhibitors
What is your customer worth to you? Maybe he only spends $20 per week but multiply that out by the number of weeks he spends that $20 and you get a completely different picture.
How to get your sign read
Don't assume that your customers know what they want. Help them to make a decision - most of them expect it from you
Are we producing a nation of robots - and is that what we really want?
It takes a thief to catch a thief and this shop owner put that into practice