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  • It pays not to prejudge your customers' reactions

    The curse of assumption - assuming that you know how your customer will react - can kill off many opportunities
  • Got something unique? Use it!

    When you have something to offer your customers that nobody else has, make the most of it.
  • Make it fun!

    People of all ages love a laugh. So if your place is a happy place they will keep coming back
  • The Queen of Desserts

    A great example of how to exploit a successful product