Grab the opportunity when your prospect is giving off buying signals Graham Hawkes 6/25/2019 9:07:00 PM 0 Comments View Count 32 It is far better to entice your customer to buy something extra than let him go over the road for a second purchase [Read the rest of this article...]
You need to know when to stop! Graham Hawkes 6/25/2019 8:52:00 PM 0 Comments View Count 39 A lesson in how not to build a relationship [Read the rest of this article...]
Closed for lunch - why on earth would you do it? Graham Hawkes 5/28/2019 8:41:00 PM 0 Comments View Count 37 When you have a captive market once a year, you need to make every opportunity count [Read the rest of this article...]
Listening to your feedback? This could happen to you! Graham Hawkes 5/28/2019 8:28:00 PM 0 Comments View Count 41 I see many businesses paying lip service to the feedback they receive from their market. Here's an example of what can happen. [Read the rest of this article...]
Two fail marks and an enterprising laundry operator Graham Hawkes 4/26/2019 1:07:00 PM 0 Comments View Count 70 It's not rocket science to keep on top of your game - and this laundry operator got the simple things bang on! [Read the rest of this article...]
More than just honey Graham Hawkes 3/7/2019 8:29:00 PM 0 Comments View Count 95 When you have to rely on through traffic, you need to be innovative [Read the rest of this article...]
Welcome back! Graham Hawkes 10/16/2018 7:45:00 PM 0 Comments View Count 178 When you are greeted like a long lost friend, there isn't much that can happen to ruin your experience. [Read the rest of this article...]
Why do people buy? Graham Hawkes 10/16/2018 6:45:00 PM 0 Comments View Count 170 Here’s a wake up call – it’s not because you want them to. They’ve got their own reasons and when you're appealing to your market, you and your staff need to understand what those reasons are, and then cater to them. [Read the rest of this article...]
Two contrasting reactions to the same crisis Graham Hawkes 9/18/2018 7:44:00 PM 0 Comments View Count 302 When things go wrong, your reaction will leave a lasting impression on your customer - make it count! [Read the rest of this article...]
Customer service on this airline sadly lacking Graham Hawkes 6/12/2018 7:14:00 PM 0 Comments View Count 332 Lots of things can happen with airline travel, and mostly for safety reasons - but why are the paying passengers always kept in the dark when sometimes a simple communication can make a big positive difference [Read the rest of this article...]
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