Appreciating the lifetime value of your customers Graham Hawkes 10/28/2019 10:45:00 AM 0 Comments View Count 36 What is your customer worth to you? Maybe he only spends $20 per week but multiply that out by the number of weeks he spends that $20 and you get a completely different picture. [Read the rest of this article...]
Where are the people? Graham Hawkes 9/9/2019 3:19:00 PM 0 Comments View Count 50 Are we producing a nation of robots - and is that what we really want? [Read the rest of this article...]
A clever way to get your product out there Graham Hawkes 7/29/2019 2:07:00 PM 0 Comments View Count 79 Simple things can leave a lasting impression, and done right it gives mileage to your product [Read the rest of this article...]
Grab the opportunity when your prospect is giving off buying signals Graham Hawkes 6/25/2019 9:07:00 PM 0 Comments View Count 94 It is far better to entice your customer to buy something extra than let him go over the road for a second purchase [Read the rest of this article...]
You need to know when to stop! Graham Hawkes 6/25/2019 8:52:00 PM 0 Comments View Count 90 A lesson in how not to build a relationship [Read the rest of this article...]
Closed for lunch - why on earth would you do it? Graham Hawkes 5/28/2019 8:41:00 PM 0 Comments View Count 97 When you have a captive market once a year, you need to make every opportunity count [Read the rest of this article...]
Listening to your feedback? This could happen to you! Graham Hawkes 5/28/2019 8:28:00 PM 0 Comments View Count 83 I see many businesses paying lip service to the feedback they receive from their market. Here's an example of what can happen. [Read the rest of this article...]
Two fail marks and an enterprising laundry operator Graham Hawkes 4/26/2019 1:07:00 PM 0 Comments View Count 124 It's not rocket science to keep on top of your game - and this laundry operator got the simple things bang on! [Read the rest of this article...]
More than just honey Graham Hawkes 3/7/2019 8:29:00 PM 0 Comments View Count 159 When you have to rely on through traffic, you need to be innovative [Read the rest of this article...]
Welcome back! Graham Hawkes 10/16/2018 7:45:00 PM 0 Comments View Count 235 When you are greeted like a long lost friend, there isn't much that can happen to ruin your experience. [Read the rest of this article...]
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