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Become a 'Caring Coach' within your industry

Become a 'Caring Coach' within your industry

I came across the expression “Caring Coach” in one of the monthly newsletters I received from Canadian business strategist Donald Cooper and thought it may be useful to share it with you. Simply put, the caring coach concept is to coach your customers on how to carefully choose, wisely buy and more effectively use what you sell. Become their ‘Caring Coach’.
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If you want to succeed in business, you have to be a bit of a peacock

If you want to succeed in business, you have to be a bit of a peacock

One of the most common mistakes made when writing advertising or marketing material is to forget to target it properly.  Most material starts by putting the name of the business in big bold letters at the top, followed by a list of products or services and maybe a message somewhere towards the end.  And guess what?  The people who do that are the first to say “Advertising never works!”   What they should be saying of course is “My advertising never work...
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