I will never, ever go back to this place Graham Hawkes 2/10/2018 3:55:00 PM 0 Comments View Count 413 What happened to the word "service" in the tyre industry? [Read the rest of this article...]
It's never too late to tell your customers that you love them Graham Hawkes 2/10/2018 3:46:00 PM 0 Comments View Count 446 Valentines day might have slipped past but love is always in the air between you and your major customers or clients [Read the rest of this article...]
Celebrate with your customers Graham Hawkes 12/7/2017 4:40:00 PM 0 Comments View Count 319 Take the opportunity to celebrate with your customers - and if there is no reason to celebrate, make something up. Your customers will remember it more if it is off the wall a bit. [Read the rest of this article...]
Here's a contractor who never misses an opportunity - and over delivers on his promises Graham Hawkes 12/7/2017 4:28:00 PM 0 Comments View Count 407 Too many trades people are turning work down unnecessarily. Not only that, they are driving potential customers away - just because they are not properly organised. [Read the rest of this article...]
Do your personal preferences cloud your judgement? Graham Hawkes 12/7/2017 4:22:00 PM 0 Comments View Count 359 A lot of good ideas are shelved because the business owner doesn't personally like them - but most of the time that owner is not the target market. Learn to think like they do. [Read the rest of this article...]
Stand out from the crowd Graham Hawkes 11/13/2017 10:20:00 PM 0 Comments View Count 503 When your target audience has an overload of emails to get through, yours needs to stand out if you want it to be read. [Read the rest of this article...]
Give away a sample - it's a sure fire winner Graham Hawkes 11/13/2017 10:09:00 PM 0 Comments View Count 696 Giving samples away is one of the most cost effective advertising techniques you could ever use. Makana Chocolates in Kerikeri have the technique off pat. [Read the rest of this article...]
Does your in store signage encourage your customers to stay there? Graham Hawkes 11/13/2017 10:04:00 PM 0 Comments View Count 463 There is a basic principal in retail that more foot traffic leads to more sales - but some in store signage sends people away. [Read the rest of this article...]
Tell me what's in it for me! Graham Hawkes 10/9/2017 8:57:00 PM 0 Comments View Count 401 Tell your market up front why they should buy from you. Your logo will not do that. [Read the rest of this article...]
This promotion makes you look twice Graham Hawkes 10/9/2017 8:53:00 PM 0 Comments View Count 444 A great example of how to add value and build your database at the same time [Read the rest of this article...]
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